Frequently Asked Questions

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Thank you for your interest in the Sedona Art Museum.

The following are frequently asked questions for your reference. If you have additional questions or comments, please email info@thesecretlair.info or call (888) 602-2667 and please allow 24- 48 hours for a response.

To stay informed on the latest updates from the museum, please sign up for our email newsletter here.

 

1. Why an art museum in Sedona?

The Sedona Art Museum will awaken the imagination and create educational pathways to promote the understanding and appreciation of art. It enlightens our community to thought-provoking international fine art and selected works from Sedona and Verde Valley artists while providing education through docent-led museum tours, hands-on workshops and children’s programs.

Located in the heart of Sedona and the Verde Valley, the Sedona Art Museum will be easily accessible to residents, surrounding communities, and tourists. The presence of a fine arts museum greatly benefits our community, from students and teachers, to young families and seniors, across socio-economic backgrounds.

Since our initial discussions to establish a fine art a museum began in 2012, the Sedona Art Museum has been dedicated to strengthening community engagement, and is committed to cultivating a museum experience that can provide a cultural anchor for all who visit.

 

2. When will the museum be open?

Our Board of Trustees has initiated a multi-phase development plan to bring the Sedona Art Museum to Sedona and the Verde Valley:

Phase 1 included a Campaign Feasibility Study which confirmed the community would support an art museum in Sedona. This validation led to negotiations on land for the museum in the heart of Sedona at the corner of Brewer Road and 89A.

Phase 2 began with the retention of Lord Cultural Resources, the largest and most respected museum planning firm in the world; architectural firm Huitt-Zollars, a firm specializing in mixed use projects and Sefton Engineering Consultants to coordinate with the design team for conceptual sketches, topography and environmental reports.

This phase also includes a campaign to raise initial funds for due diligence costs associated with land development, consultant/legal fees and continued operational costs.

Upon completion of Phase 2, the timing of the next phase will be made available. To stay informed on the development of the museum, please sign up for our email newsletter here.

 

3. How will the construction of the museum be funded as well as ongoing operations?

The Sedona Art Museum is a public, not for profit charitable corporation with federal tax-exempt status under section 501(c)(3) of the Internal Revenue Code. Additionally, the Sedona Art Museum is a private venture and will not use public tax monies to fund the construction.

Funds for construction will come from a capital campaign. The goal is to raise $14 million allocating $8 million for the building, $3 million for the land, $2 million for the first two years of operating expenses, and $1 million for contingencies.

Financial sustainability will be continued with revenue from admissions, gift shop, events, special exhibitions, private and corporate donations and memberships and endowments.

4. How big will the museum be? What else will be part of the museum development?

The buildings and grounds of the museum are expansive and will be created to provide a unique experience with every visit. Visitors to the museum will park in the two-acre parking lot and make their way to the 20,000-square foot Sedona Art Museum, built in harmony with the breathtaking red rock vistas.

Approximately half of the square footage will be dedicated to exhibition space, with the remaining space devoted to storage and conservation, education, offices, library, restrooms and gift shop.

Generous space will be provided for temporary exhibits that will be displayed on a rotating basis for adult and childhood education. The dedicated exhibit space will feature the permanent collection, which displays notable fine art from the Sedona/Verde Valley area. Outside, the experience continues with walking paths through the tranquil sculpture garden, labyrinth and water features.

 

5. How will the location affect traffic?

The Sedona Art Museum is very conscientious of maintaining traffic flow and adequate parking. Part of the development includes a parking garage which means there will be fewer cars on the road and surrounding areas. Additionally, this central location will allow for walking to neighboring tourist areas which reduces traffic. Finally, the plan includes a transit drop off point convenient to the museum for shuttles, buses and carpools.

 

6. Is the museum environmentally friendly?

The Sedona Art Museum will be a 20,000-square foot modern facility that demonstrates leadership in Energy and Environmental Design (LEED) standards that will result in long-term efficiency and energy savings for the museum. It will be an architecturally significant structure, harmonious with the views of the surrounding red rocks, and will include state-of-the-art technology, green construction, and cutting edge archival storage.

 

7. How will the Sedona Art Museum work with Sedona Gallery Association, galleries and other art oriented organizations such as the Sedona Arts Center?

The Sedona Art Museum will foster continued cultural collaboration among museums, schools, the community, artists, and art groups. Input on exhibitions and programs will be sought from a broad and diverse array of constituent groups.

The Museum will complement the existing arts and culture organizations such as Sedona Arts Center, Sedona Historical Museum, Verde Valley Archaeological Museum and others. The area will be enhanced by the addition and cooperation of a fine arts museum.

The Sedona Art Museum is a member of the American Alliance of Museums, the Museum Association of Arizona, the Sedona Chamber of Commerce, the Cottonwood Chamber of Commerce and the Sedona Culture Collaborative, which seeks to stimulate joint creative efforts that are mutually beneficial.

 

8. What type of artists, collections and art will be featured and why?

The works of selected artists who have lived and worked in Sedona and the Verde Valley will be a major component of the Museum. In addition, there will be exhibits that frequently change and encompass a variety of types of art that will provide a lasting and unforgettable visitor experience.

 

9. Will you allow local artists to submit art to be featured?

An art submission policy is in development and will be made available upon completion. To stay informed on updates to the museum, please sign up for our email newsletter here.

 

10. Will there be employment opportunities for Sedona / Verde Valley residents?

Employment opportunities will be posted on our website when available. To stay informed on updates to the museum, please sign up for our email newsletter here.

 

11. How do I become a volunteer at the museum?

Museum docent and volunteer opportunities will be available and featured on our website. To stay informed on updates to the museum, please sign up for our email newsletter here.

 

12. Will there be an opportunity to become a member of the museum?

The museum will offer memberships for individuals, families, students and organizations. Membership opportunities will be published on our website once they are finalized. To stay informed on updates to the museum, please sign up for our email newsletter here.

 

13. Are there sponsorship opportunities to help fund the museum?

Sponsorships of events and exhibitions are available. Please refer to our website for more information here.

 

14. How will the museum affect tourism and the local economy?

The American Alliance of Museums states that there are 850 million visits to American museums each year, more than the attendance for all major league sporting events and theme parks combined. The Sedona Chamber of Commerce reports that approximately 40% of visitors to Sedona visit art galleries, while the nearest fine art museum is more than an hour away.

Additionally, cultural tourists stay longer and spend 36% more money at their destinations than other kinds of tourists. Cultural tourism is a trending
travel segment comprised of more than 118 million travelers annually. A growing number of visitors rank arts, heritage and/or other cultural activities as one of the top five reasons for traveling. Cultural tourists generally spend twice as much money as local residents at arts and cultural events. (Source: Arizona Commission on the Arts)

Other economic benefits include the employment opportunities at the museum and surrounding structures available for Sedona and Verde Valley residents.

 

15. How will the museum improve the overall quality of life and community for Sedona?

The presence of a fine arts museum will benefit all of the community, from students and teachers, to young families and seniors, across socio-economic backgrounds. It exposes our community to thought-provoking international art while providing education through docent-led museum tours, hands-on workshops and children’s programs.

For students, the museum can supplement their current education. As a November 24, 2013 New York Times article stated, “Art Makes You Smart”. Students engaged in the arts perform better academically. Students who receive arts education have stronger social skills and improved motivation to learn. Studies have shown that arts education programs help reduce dropout rates and increase academic outcomes for disadvantaged children.

A recent Arizona Commission on the Arts publication states that an appreciation and understanding of art develops creative skills, communication skills, and improves problem-solving skills in children. At a time when 50% of Arizona schools have no budget for curricular support of arts education, and 79% of schools with an arts budget spend less than $1 per student per year, it is clear that there is a need to provide art education to our children outside the public-school system. (Arizona Commission on the Arts)

 

16. How do I donate or see if the Museum is interested in purchasing works of art from my collection?

The museum is developing a collection policy which will be available on our website upon completion. To stay informed on updates to the museum, please sign up for our email newsletter here.

 

17. Can I rent space in the Museum for a private event or photo shoot?

Once the museum opens, a policy will be implemented regarding the rental of museum space and grounds for events, film and photo shoots, receptions and more.

 

18. How can I help build the museum?

The Sedona Art Museum is a public, not for profit charitable corporation with Federal tax-exempt status under section 501(c)(3) of the Internal Revenue Code so all contributions are tax deductible.

Donors who are “There from the Start” will be immortalized by the Sedona Art Museum with exclusive naming opportunities within the outside sculpture garden and event area, exhibition galleries, meeting space, café, and more. These are wonderful ways to honor a loved one or pay tribute to a family member or friend in a way that will be appreciated for generations to come.

A very special donor area will be located in the entrance area to the museum. Planned giving and endowments are another way to assist the museum. The benefits of planned gifts may include: an increase in your charitable giving, provide income tax savings through your charitable deduction, avoid capital gains tax, and reduce the cost and time of estate settlement. Donations will fund building the museum, endowments and planned giving will contribute to its sustainability.


Thank you. For additional questions or comments please email info@thesecretlair.info or call (888) 602-2667 and please allow 24- 48 hours for a response.

To stay informed on the latest updates from the museum, please sign up for our email newsletter here.

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